The Evolution of Brokerage in Southeast Asia: Traditional vs. Online Models

The brokerage industry in Southeast Asia is undergoing a rapid transformation, fuelled by technological advancements and changing investor preferences. Traditional full-service brokers, known for their personalised investment advice and comprehensive wealth management, are now competing with online discount brokers that offer low-cost, technology-driven platforms.

The evolution of brokerage in Southeast Asia

Key Trends Shaping the Industry

• Rise of Discount Brokerage: The increasing adoption of mobile-first trading platforms, zero-commission models, and AI-driven insights has attracted a growing base of retail investors.
• Technology as a Game-Changer: Automation, robo – advisors, and data analytics are enhancing efficiency, security, and the overall trading experience.
• Hybrid Brokerage Model: A new trend is emerging – brokers that combine digital convenience with personalised advisory services.
• Regulatory and Market Pressures: Shortening trade settlement cycles and evolving regulations are pushing brokerages to invest in automation and efficiency.

Related article: Transforming Finance in Asia-Pacific: How Digital Assets and Post-Trade Automation are Shaping the Future

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